has been actively expanded its business by developing unique
products, flexiblly combining wide range of primary technologies,
based on thorough understanding about creative engineers' needs.
At present, it is widely believed that Japanese manufacturing
industry is losing its vatality and competitive strength against
newlly developing Asian countries' low-cost mass-production
capabilities. Though Japanese FPD equipment industry has been
supporting Japanese FPD industry, it is now controlled by Korean,
Taiwanese, and Chinese LCD makers, and is losing its profitability
to the dangerous level.
In this severe business climate, we switched our strategy, from
easily accepting the excessive cost-down requests, to keeping our
technology strength and profitability by raising our own technology
level. This strategy also leads us to the longer range
business expansion. The strategy is simply to avoid price
competition by developing "Only-One in the World"
products. To realize this, we focus on the "complex
technology product", and our Cybernetic Technology is most
suitable for this class of products.
We will steadily expand our "Only-One Business" by
continuously creating new markets of "Only-One Products"
with high value.
President, KUBOTEK Corporation